Daniel Madrid

I’m a senior product engineer and founder with 16 years in early-stage startups, mostly taking products from 0→1 and owning them through the messy stages of growth.

I founded and built Siftmo, an ecommerce analytics product that has analysed $40M+ in merchant sales. I built it end to end, including its customer archetypes built from product embeddings and behavioural clustering, with LLM-generated profiles, and natural language analytics.

At SkyVerge, I led the rebuild and expansion of Jilt, from abandoned cart recovery into an email marketing platform. It helped merchants recover $30M+ in lost revenue.

Candor hired me twice, first to help build its team building product, used by teams at Amazon, DoorDash and SurveyMonkey, then to build out its AI enabled recruiting platform.

Three companies I’ve helped build have been acquired: SkyVerge by GoDaddy, ArchiSnapper by Deltek, and Candor by Tribe AI.

Outside work, I enjoy hiking, surfing, and experimenting with robot simulation and reinforcement learning.

Get in touch by email, or find me on GitHub and LinkedIn.